No matter which business you are working in, being a marketer means that you will be required to conduct marketing with brochures and print materials on several occasions. Not only those documents are informative to your customers and investors but also they can be a presentation of your work ethnic and commitment.
As a consequence, you can probably image the negative response from your precious customers if you hand them poor, unprofessional materials. This guide will tell you some useful tips to follow when you handle these sales materials.
Tips for Brochures
The design of your brochure, particularly the cover, create the first and foremost impression to the viewers. The design must be creative, but you should keep some simplicity not to overwhelm the readers. When it comes to design tasks, the best solution is to hire a professional designer or an artist to work for you. However, this option is not affordable for you, you can take references from numerous good design on the Internet, such as these.
No matter how you design your brochure, you need to emphasize the logo of your company and the topic so that the customers know what they should focus on. The form of the brochure is more flexible to choose since you can use a lot of different types, such as z-fold, tri-fold, etc.; there is no restriction. However, I would remind you to keep a consistent design pattern throughout the document so that you can avoid making the readers think that your brochure is a bunch of collected, scattered information.
Don’t try to pack as much information as possible in your brochures. Before deciding the content of your materials, you need to put yourself in the customers’ point of view. When someone is interested in your products or service, they want to know about aspects such as cost, performance, after-sale support, etc. In short, they need a reason to choose you or your company over other competitors, and your mission is to satisfy their demands.
You need to deliver the necessary information in a comprehensive way. After deciding the content, you need to put them in a proper outline so that the readers can easily follow the whole documents. There should be an introduction, a body, and a conclusion, just like an essay. On top of that, charts, images, graphs, tables are welcomed more than texts since they are informative and easier-to-read.
Tips for Flyers
In fact, this is the most important aspect when you make a flyer. A recent survey showed that a person can encounter hundreds of different flyers per month, so it’s likely that most of them will be thrown away before any contents can be delivered to the viewers. That’s why you must create an eye-catching, impressive design for your flyers so that they will capture the customers at the first look.
In order to achieve that goals, a combination of special visual effects and colors is well-suited. The effects of your flyers must concentrate on the main topic of its containers. For example, if you are running a marketing campaigns for an air conditioner, that product have to be large, and high-quality enough to let potential customers realize its purpose instantly. Colorful flyers are also better in grabbing attention than black-and-white ones.
The size of a flyer is usually small (for example: A4), so you cannot write it like a catalog. But you should ensure that all necessary information is presented, such as the image of the products, address of your shops, or some notable features. Moreover, special events related to the promoted commodity should be visible. For instances, if your shop are holding a discount period, the decreased price as well as the final days of discount should be revealing in a dedicated section of the flyers.
Tips for Catalogs
Content of a catalog
When people start reading a catalog, they want to obtain as much useful information as they can so as to make a choice. That’s the reason explaining why an appropriate catalog can raise sales effectively. On the opposite, the customers won’t choose your product or service if there is too little information that they can use when they read the catalog, or you provide too much information that the readers get confused and overwhelmed.
Each page of the catalog must represent a distinct portion of the overall data, and there must be a lot of pictures to illustrate your contents. You should focus on details that can affect the decisions of potential customers. To take an example, when your customers want to buy a car from a dealer, they pay more attention to the fuel consumption, price, insurance, etc. than the new material used on the car. The car dealer should know what they have to include in their catalogs.
Editing and Format
The size of a catalog should not be too big so that the readers can fold it into a booklet handily. This is in turn depending on your customer base. If most of your customers are men, they can handle a larger catalog, while women prefer small catalogs for their hands. If your customers contain both genders, you should choose a smaller size so that everyone feels comfortable with it.
On top of that, a consistent design is also encouraged. The images of your products must have high definition. If you are a reseller and cannot get good pictures by yourself, request the producers or main distributors to supply them. One more notice, the length of your catalogs should be appropriate according to the number of features of the product, a laptop catalog should be much longer than that of a hair dryer, for instances.
Tips for Business Cards
Almost every businessman makes their business cards and give them to potential customer or partners. This is the most formal and convenient way to exchange business information. Because of its widespread existence, people tend to follow some un-spoken rules when they design their business cards:
- RBG is a format which has better performance when it comes to displaying colors on the screen. However, they may not compatible with some old printers. For that reason, CMYK is a better choice for your business cards, especially when they mostly don’t contain many colors
- Business cards should always have margins, which are at least 5mm in width
- Choose 300 dpi so that you can replicate the design easily in the future
- The job title, address, email, phone number, name of company of the owner much be clear and readable, avoid fonts which are hard to read on paper.
Some users may think that a normal -looking business cards are boring and the receivers will not remember about it. Therefore, some vendors have tried to impress the receivers with innovative design, and you can get some ideas for yourself. For example, some business cards are formed as origami art works to stir the curiosity from the receivers.
There is a warning, though. You need to consider who will take your cards; some people are conservative and they perceive stylish business cards as non-serious and they ignore cooperating with you. But people in fields such as restaurants, traveling, etc. tend to favor creative ideas, so be careful when you make a choice.
Marketing with brochures and print materials is challenging but awarding if you can do it right. There are much more types of sales literature such as newsletters, posters, etc. All of them are capable of increasing sales and credibility of your business. I hope you can find some tips from this article to ace your work when dealing with them. Thank you for reading!